JRIUM
Among rapidly consumed garments, a question arises: what to wear in order to live through the day. JRIUM proposes clothing that slows the pace of everyday life through quiet textures and restrained silhouettes.
Many people have experienced buying clothes frequently, yet feeling as though they have nothing to wear when it comes time to go out. The A2Z editor was no exception, often purchasing clothes on impulse to relieve stress, or picking up eye-catching pieces in shops that were stumbled upon by chance — items with no clear idea of when they would ever be worn. However, such choices rarely survive for long in everyday life. Recently, what has come to feel most important is, in the end, the essence. What is needed to live each day more fully is not stimulating novelty, but clothing that brings comfort to both body and mind. It was through this realisation that the brand JRIUM was discovered.
JRIUM creates garments in which quiet elegance gently unfolds within restrained space, crafting clothes in which time can linger. Carefully selected materials, delicate silhouettes, and a nature-inspired colour palette lie at the heart of the brand’s aesthetic. Its timeless knitwear, untouched by fleeting trends, does not disrupt the rhythm of the day, but instead adds a calm depth to everyday life. Clothing goes beyond a simple choice; it touches upon one’s attitude toward living each day. Some garments, the moment they are worn, transform not only the body’s sensations but also the texture of the mind. JRIUM’s knitwear does just that. The soft, enveloping feel slows the pace of emotion and allows one to live the day with a little more kindness and warmth.
Recently, JRIUM presented its Fall/Winter 2025 collection, “Stillness in Softness.” This season is the result of an exploration into quiet elegance and thoughtful design. It expresses the delicate balance formed between inner calm and the demands of everyday life through refined silhouettes, restrained colours, and intuitive, natural layering.
Soft, tactile textures and relaxed silhouettes bring comfort to both body and mind, while warm, natural tones create moments of pause within a fast-moving world. The restrained beauty that flows throughout the collection embodies JRIUM’s philosophy of garments made to be worn for a long time, a sense of familiarity that feels welcomed, and a deep respect for sustainability. JRIUM’s “Stillness in Softness” collection is not merely about wearing clothes; it is about choosing a calm and gentle way of being.
